Trends in Popular Product Categories on TikTok in Thailand

This article examines the emerging trends and increasing revenue of sellers in various product categories on TikTok in Thailand. The data, gathered from the year 2023, highlights the highest earning categories over the past 12 months. The key sectors experiencing significant growth in income include Beauty and Personal Care, Clothing and Accessories, Health, and Food and Beverages.

1. Beauty and Personal Care:
   • Top Earning Products: Cosmetics, Skincare, and Haircare products.
   • Growth Factors: The popularity of product review content on TikTok and the digital era’s trend towards beauty and personal care products.
2. Clothing and Accessories:
   • Top Earning Products: Fashion clothing, Shoes, and Jewelry.
   • Growth Factors: The influence of celebrity and idol fashion trends on TikTok and the digital popularity of clothing and accessory products.
3. Health Category:
   • Top Earning Products: Dietary Supplements, Health Care Products, and Exercise Equipment.
   • Growth Factors: The trend of exercising and health maintenance on TikTok and the digital era’s focus on health products.
4. Food and Beverages:
   • Top Earning Products: Ready-to-eat Foods, Beverages, and Snacks.
   • Growth Factors: The trend of easy home cooking and beverage preparation on TikTok and the digital popularity of food and beverage products.

Additionally, other categories with increasing revenue include Sports and Outdoor Activities, Phones and Electronics, Mother and Child Products, and more. The growth in these categories is attributed to the variety of content on TikTok and the platform’s expanding user base.

Overall, the trends and revenue increase in TikTok’s product categories reflect the popularity of product review content and the growing number of TikTok users. These trends are expected to continue, further boosting the growth of various product categories on the platform.